Home Improvement Executive recognizes Joneca Company as Category Captain in the FOOD WASTE DISPOSERS
category for its initiatives in…
CATEGORY MANAGEMENT: Joneca’s full line includes features such as Bio-Shield antimicrobial that increases odor protection, Silver Guard disposer protection that prevents metal from entering the chamber, and the Torque Master Balanced Grinding System; the latter provides high torque power at rapid speeds.
DRIVING CONSUMER INTEREST: Brands such as American Standard, Frigidaire All-In-One, and WasteMaid offer familiarity in addition to a broad assortment. Guest segments on television shows promote the Freedom Disposer and the Press N Go technology.